Pay Per Click Management

IS PAY-PER-CLICK MARKETING RIGHT FOR YOU

Learn The Basics Of Pay Per Click - PPC Marketing

We provide Pay-Per-Click (PPC) services to starups and small businesses looking for a partner for their Ad Services. We pride ourselves on working with you, not just for you.   We firmly believe in a strategic approach to PPC.

Google AdWords

Google search accounts for an average of 3.5 Billion Searches per day according to InternetlLiveStats.com.   It is imperative you can be found on Google.

Keyword Research

We utilize Keyword Research & Volume tools to measure budget, click rate expected, and projected performance.   It does no good to rank for a keyword that your target audience is not using.

The Role Of PPC Advertising

We believe firmly that PPC should be a supplement to your Organic Digital Marketing Strategy.  Businesses should not rely solely on PPC Ads as they will become too expensive due to bid amounts inevitably climbing as competitation increases.

MODEL OF ADVERTISING

Pay Per Click Requires a Perfect Blend of Analysis & Strategic Planning

The first and most important part of the model is to Know Your Audience.  We take the time to consult with you on who your ideal customer is, what behaviors they have, gather demographic information, and then use that to plan campaigns.

Track Reach

We want to measure how far the campaigns are reaching.   Are they reaching enough people to be effective in lieu of what they were designed for.

Track Cost

We want to be sure we are measuring the cost effectiveness of all campaigns.  Businesses who choose to run their own OR have a managed solution can measure this directly in the Dasbhoard seeing the Cost Per Click, the Cost Per Impression, and Total Costs of all Adsets.

Track Action Taken

Beyond the Cost and Reach, we have to track the Actions that potentials are taking on the campaigns.   How long are they staying on the particular page, how many pages on average are they viewing on your website?  Are they taking action from the Adset to the Site or Calling?  These are measured stats again that are imperative and can be tracked in your Business Dashboard.

Track Effectivness

While gaining momentum in the beginning is great for any business, we must ensure that effectivness of an Adset is measured over time.  This is not a “Set It & Forget It” Service.   The effectivness of a campaign is measured throughout the entire month and changes based on behavior are made to improve results.  We consistently are measuring effectiveness for all campaigns.